TREVI COLISEUM CELEBRATES 55 YEARS OF STYLE WITH THE NEW 2026 CAMPAIGN: “THE FLOW. EVERY MOMENT MATTERS.”
Longarone, 01.2026. This year, Trevi Coliseum celebrates its 55th anniversary with an advertising campaign that marks a new chapter in the brand’s history.
Two souls, one vision: “The Flow” for CLARK and “L’Intervallo” (The Interval) for Trevi 1971. These are two complementary moments that narrate the rhythm of contemporary life, moving between motion and pause, energy and introspection.
CLARK | THE FLOW. Every Moment Matters “The Flow” represents the ideal state in which everything moves smoothly: energy, style, and awareness.
The eyewear becomes part of a natural flow between presence and movement, not just as an aesthetic accessory, but as a symbol of personal freedom. The tone is rhythmic, contemporary, and sensual: a pulsating edit, intense music, and close-ups that capture the strength of those who live the moment fully.
The Flow is the art of being present in the moment.
TREVI 1971 | L’INTERVALLO. Time, please. As in any rhythm, a pause is needed within the flow. “L’Intervallo” is the poetic counterpoint of the campaign: an invitation to stop, breathe, and observe. It is the suspended moment that gives meaning to movement, where the individual rediscovers their authenticity. The atmosphere is metaphysical, intimate, and ironic. A story told through light and small gestures: peeling an orange, cleaning the lenses of your glasses—metaphors for time and presence.
When everything flows, a moment to stop is necessary. L’Intervallo is the breath within The Flow.
STYLE AND MATERIAL The 2026 collection interprets the essence of Trevi Coliseum, featuring iconic designs and new experiments with cellulose acetate and metal, created for men and women. From the most vibrant textures to the most classic tones, every detail shapes sophisticated, captivating, and playful frames, perfect for accompanying the individual every day.
55 YEARS OF VISION From 1971 to today, Trevi Coliseum celebrates the art of eyewear as a form of personal expression. With this campaign, the company pays homage to the beauty of every moment lived:
“Life flows in the rhythm of every day: between a gesture and a pause, between breath and movement. In this flow, time takes shape. Every Moment Matters.”
Ufficio Stampa Trevi Coliseum srl
grafica@trevicoliseum.com
www.trevicoliseum.com